DIGITAL SIGNAGE 2.0::

The Digital Signage Network industry is entering the next phase of its development.

Initial pilots are becoming major roll outs and networks operators need to adopt mechanisms to manage scale

Network operators are moving from infrastructure and technology concerns, to instead focus on content and media sales management processes.

Media sales companies want partners, not suppliers. They expect access to network playlists, new standards of media compliance reporting, and new opportunities for engaging and interacting with viewers.

Digital Signage Network provision is evolving - the successful network operator understands that the challenges of the future are process integration, data integrity and customer relationship management.

New technologies need to be bolted-on to existing infrastructure and new software created to enable your different business processes to integrate seamlessly.

Traditional digital media software packages have developed to provide exceptional media distribution tools – but these generic tools by their very nature cannot align with every networks’ specific user and operational requirements.

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